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Rebranding Ipswich Housing Action Group (IhAg)
‘Brand drift’ is easily done. Working across multiple departments, in various locations and without a marketing strategy, brand identities can morph from their original concept. The use of language, imagery and colours become an individual’s interpretation rather than a strategically developed, customer focused design.
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ihAg used Sasa Marketing’s expertise to create new brand guidelines centred around a modernisation of the existing logo. Working in partnership with Group Two Associates and Wendy Aiken Photography, a new logo and corporate style has been created along with a substantial image library and appealing corporate colour scheme. New literature and stationery have been commissioned and the website has had a refresh in advance of a complete redesign. As part of the work, three new icons have been developed to reflect the distinct services offered by ihAg: Money Advice Service, The Chapman Centre and Housing.
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The activity began before any thoughts of global pandemic and the project has had to be delivered at a time when the charity’s services are on the front line. The brand work has had to compliment the changes necessitated by lockdown and social distancing.
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Plans change, marketing teams must remain flexible and respond to their customer’s changing worlds.
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To find out more about the life changing work of ihAg, please visit www.ihag.co.uk
